CLIENT:
HEIDI
SERVICES:
Creative direction, production, MEDIA BUYING
“We saw 2000% growth in 6 months”
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About the project
Clinicians don’t sign up to drown in admin. But that’s the reality, two hours a day lost to patient notes and paperwork. That’s $65,000 a year down the drain. Time and money you’ll never get back. Enter Heidi. An AI scribe built by doctors,
for doctors. No jargon, no clunky tech, just the very best of AI applied to the everyday grind of healthcare. Press record
at the start of a consult & Heidi captures it all, even the fast talkers, thick accents, crying babies, and overlapping conversations.
The result? Notes that are warmer, care that’s better, and clinicians who finally make it home in time for their own life. Add billing codes, referral letters, patient summaries, all without lifting a pen. Less wasted time. More billable hours. And most importantly, a return to the real reason you became a clinician: people.
The result? Notes that are warmer, care that’s better, and clinicians who finally make it home in time for their own life. Add billing codes, referral letters, patient summaries, all without lifting a pen. Less wasted time. More billable hours. And most importantly, a return to the real reason you became a clinician: people.
THE RESULTS
From a single two-minute brand video, we built an entire performance engine. The shoot delivered over 250 unique assets, each crafted with its own narrative, hook, and objection-handling angle. These weren’t just cutdowns; they were strategic storylines designed to speak to different audiences and purchase barriers across multiple markets. The result was a library of evergreen ads that stayed live and profitable for more than 18 months, driving standout performance across the USA, Australia, the United Kingdom, New Zealand, and Canada.
We saw 2000% growth in 6 months.
We saw 2000% growth in 6 months.
THE BRAND
Heidi Health is changing the way clinics work.
Their AI-powered platform automates clinical notes, admin, and patient communication, so doctors can focus on what actually matters.
Built by doctors, for doctors, Heidi is leading the shift toward smarter, faster healthcare.
Less paperwork. More care.
Built by doctors, for doctors, Heidi is leading the shift toward smarter, faster healthcare.
Less paperwork. More care.
WHAT THEY SAID
Working with the team at Otherside was great, they helped us get to our next phase of growth. The brand asset was a hit from both brand level and performance level. The Otherside team also ran our performance for 12 months and I would recommend them to any founder I know!
Thomas Kelly
Founder Of Heidi