CLIENT:
HNRY
SERVICES:
Creative direction & production
“THESE ASSETS WERE FIRE BY THE TEAM AT OTHERSIDE”

About the project

Being a sole trader means your workday starts when you do. And so does Henry. While you’re brewing coffee, Hnry’s already sorted your tax.
Enter Hnry. More than an accountant. More than software. A dedicated Aussie team built to strip every last tax and admin headache out of freelancing. Income tax? Sorted.
Medicare, student loans, GST? Sorted. Expenses? Snap a photo, done. Even nudging that dodgy client who’s late to pay.
And the best bit? There are actual humans behind it. The kind you can ask about car depreciation without getting ghosted. All of it wrapped in an award-winning app. Less shoeboxes of receipts. More time, more clarity, more calm. That’s Hnry.

THE BRAND

Hnry makes tax simple for the self-employed.
One account, one app, invoices, expenses, and tax, all handled automatically. They’re redefining what it means to work for yourself, less admin, more freedom. Trusted by thousands of freelancers and contractors across Australia and New Zealand, Hnry turns financial chaos into calm.

WHAT THEY SAID

These assets were fire by the team at Otherside Studio. 
The hook rates wre great & the view through rates were above our KPIs. We have seen an incremental uplift in performance since launching the ‘G’day to Australia’ campaign.
David Brownless
Head of performance