CLIENT:
HNRY
SERVICES:
Creative direction & production
“WE’VE SEEN AN INCREMENTAL UPLIFT IN PERFORMANCE SINCE LAUNCH”

About the project

Tax time. The two words guaranteed to make every sole trader twitch. Traditional accountants will tell you they’re the only way through it.
Enter Hnry. The all-in-one digital accountant built for freelancers and sole traders who’d rather do literally anything else than tax.
Income tax? Sorted. GST, super, Medicare, student loans? Done. Expenses? Back in seconds, stored in one app.
Quotes, invoices, even nudging those late-paying clients, Hnry does the boring stuff so you don’t have to. The difference?
With Hnry, peace of mind isn’t a nice idea. It’s real. No scary ATO letters. No guesswork. Just more time to actually run your business.
Or binge whatever Keith was interrupting in the first place.

THE BRAND

Hnry makes tax simple for the self-employed.
One account, one app, invoices, expenses, and tax, all handled automatically. They’re redefining what it means to work for yourself, less admin, more freedom. Trusted by thousands of freelancers and contractors across Australia and New Zealand, Hnry turns financial chaos into calm.

WHAT THEY SAID

These assets were fire by the team at Otherside. 
The hook rates were great & the view through rates were above our KPIs. We have seen an incremental uplift in performance since launching the ‘G’day to Australia’ campaign.
David Brownless
Head of performance