About the project
Weight loss has always come with baggage - the shame, the silence, the “just try harder” lectures from people who’ve never walked the path. Juniper wanted to change that story. So we built a campaign that treated weight loss for what it is: a medical journey. Not a moral failure. Not a character flaw. Real science, real support, and a team that actually listens.
Enter Juniper. A program grounded in clinicians, coaching, and community - voiced by Casey Donovan, whose own lived experience brought honesty where the industry usually brings guilt. No magic claims. No crash-diet fantasyland. Just a clear message: you’re not broken, and you’re not doing this alone.Less shame. More science. That’s Juniper.
Enter Juniper. A program grounded in clinicians, coaching, and community - voiced by Casey Donovan, whose own lived experience brought honesty where the industry usually brings guilt. No magic claims. No crash-diet fantasyland. Just a clear message: you’re not broken, and you’re not doing this alone.Less shame. More science. That’s Juniper.
THE BRAND
Juniper is reshaping the way Australians think about weight loss.Instead of stigma, shame, or “just try harder,” they bring medical care, compassion, and real science to the conversation. By treating weight as a health journey - not a moral one - Juniper helps women feel supported, understood, and in control. Their holistic program combines treatment, coaching, and community to create real, lasting change.
No more hiding. No more shame. Juniper is where the stigma ends and the journey starts.
No more hiding. No more shame. Juniper is where the stigma ends and the journey starts.
WHAT THEY SAID
TBD
Conor O’Sullivan
Creative Director