CLIENT:
LAD COLLECTIVE
SERVICES:
Creative direction & production
“THEY WORK FAST. COULDN’T BE HAPPIER WITH THEIR SPEED AND EXECUTION”
About the project
Bedding brands love to talk like you’re moving through clouds of “Celestium.” Celestium? Please. Real people don’t live like that. They live in bedrooms. With real sheets. And a constant battle to actually make the bed.
Enter The Lad Collective. Aussie-made bedding built for the way we actually live. No marketing fairy dust, no fake fabric names, just a bamboo cotton blend designed for our climate, with corner loops that make bed-making stupidly easy. Less fluff. More function. That’s The Lad Collective.
THE BRAND
The Lad Collective built a brand around better sleep and better blokes. Founded by two brothers from Queensland, they took a simple idea, premium bedding for men, and turned it into a movement.
What started as a laugh became a brand with purpose: comfort, quality, and a bit of cheek.
TLC makes the kind of sheets you don’t want to get out of.
WHAT THEY SAID
The team worked fast and produced our first TVC, couldn’t be happier with their speed and level of execution.
Ed Ovenden
Founder Of Lad Collective