CLIENT:
MADPAWS
SERVICES:
Creative direction & production
“THE TVC CAMPAIGN DELIVERED A 27% UPLIFT IN NATIONAL BRAND AWARENESS”
About the project
Carol’s going on holiday. She asks Arnold from work to look after Mr Stinky. Arnold says yes. Arnold also happens to be a nudist. Which is fine at Arnold’s place… less fine when it rubs off on Mr Stinky.
Enter MadPaws. With over 50,000 trusted pet sitters, dog walkers and carers, MadPaws means you can press pause on odd colleagues and still know your pets are in good hands.
Less awkward favours. More happy pets. That’s MadPaws.
THE BRAND
Mad Paws takes the stress out of pet care.
From pet sitting to dog walking, they connect
owners with trusted local carers across Australia.
Built on trust and love for animals, Mad Paws is Australia’s go-to platform for busy pet parents.
More pats. Less hassle.
owners with trusted local carers across Australia.
Built on trust and love for animals, Mad Paws is Australia’s go-to platform for busy pet parents.
More pats. Less hassle.
WHAT THEY SAID
The TVC campaign delivered a 27% uplift in national brand awareness, and within a year we secured a U.S. acquisition at a 87% premium. The creative, production quality, and impact exceeded expectations
Karim Mouahbi
Director of Marketing