CLIENT:
WEMONEY
SERVICES:
Creative direction & production
“WE HIT #3 IN THE APP STORE AND SAW A RECORD MONTH OF NET-NEW ACQUISITION”
About the project
Debt doesn’t just drain your bank account - it drains your life. WeMoney wanted to show that truth without sugarcoating it.
We built an intimate, testimonial-led film around a young mum who described her debt as a prison - not figuratively, but literally. No freedom, no breathing room, no way forward. And then came the shift: WeMoney simplifying her debt, saving her $400 a month, and giving her something she’d never had before - the chance to save for her first home.
Enter WeMoney. A real story of escape, hope, and what can happen when someone finally hands you the key.
We built an intimate, testimonial-led film around a young mum who described her debt as a prison - not figuratively, but literally. No freedom, no breathing room, no way forward. And then came the shift: WeMoney simplifying her debt, saving her $400 a month, and giving her something she’d never had before - the chance to save for her first home.
Enter WeMoney. A real story of escape, hope, and what can happen when someone finally hands you the key.
THE BRAND
Debt can feel like a prison. For some, that’s a figure of speech. For others, it’s dead serious. No freedom. No air. Just the weight of repayments stacking up like bars on a cell.
Enter WeMoney. Not another finance app, but the get-out-of-jail card. By simplifying debt, they helped one customer save $400 a month and, for the first time in her life, start saving for her first home.Less shackles.
More hope. That’s what WeMoney brings.
Enter WeMoney. Not another finance app, but the get-out-of-jail card. By simplifying debt, they helped one customer save $400 a month and, for the first time in her life, start saving for her first home.Less shackles.
More hope. That’s what WeMoney brings.
WHAT THEY SAID
TVC played an important role in our NY campaign, helping us reach new audiences (beyond our typical paid media mix). We hit #3 in the App Store and saw a record month of net-new acquisition.
Matthew Ikin
Executive General Manager